To live to its purpose of ‘Amplifying the influence of Latino Greatness’, Buchanan’s partnered with superstar music artist J Balvin to launch 'Featuring J Balvin’, a once in a lifetime opportunity for aspiring musicians to have J Balvin featured in one of their compositions.

J Balvin created a song named after Buchanan’s tagline, ‘Es Nuestro Momento’, and we released only the vocal track for anyone to use.